A greeting card fundraiser is a fantastic way to raise money for schools, nonprofits, and community groups. It’s easy to organize, offers great value to supporters, and provides a meaningful way for people to give. However, the key to success is strong marketing. The more people who know about your fundraiser, the more greeting cards you’ll sell!
Kamila Shaye, owner and founder of Amazing Box of Cards, has helped countless schools and organizations reach their fundraising goals. “The biggest mistake fundraisers make is assuming people will buy just because it’s a good cause,” she says. “You need a clear plan to promote your fundraiser and make it easy for people to support you.”
Follow these expert marketing tips to boost sales for your greeting card fundraiser and maximize your profits.
Create a Simple and Clear Message
People should understand your fundraiser instantly. Keep it short and sweet:
- What you’re selling: Custom greeting cards for fundraisers
- Why: To support your school, team, or nonprofit
- How they can help: Buy a box of cards today!
Make sure this message is on all your flyers, emails, and social media posts.
Use Social Media to Spread the Word
Social media is one of the best ways to promote your greeting card fundraiser online. Post regularly on Facebook, Instagram, and TikTok with:
- Eye-catching images of your greeting cards
- Short videos showing how the fundraiser works
- Testimonials from happy buyers
- Countdown reminders for purchase deadlines
“Social media makes it easy to reach more donors and customers for your greeting card fundraiser,” says Kamila. “Encourage supporters to share your posts so your message spreads further.”
Sell Everywhere – Online and Offline
The more places you sell, the more money you’ll raise. Consider these options:
- Online Sales: Create a simple website or use an ordering platform for bulk and personalized fundraising greeting cards.
- Local Events: Sell at school fairs, church gatherings, or sports games.
- Door-to-Door: Encourage participants to ask family, friends, and neighbors.
Make it as easy as possible for people to buy fundraising greeting cards by offering multiple ways to order.
Engage Your Community
A successful fundraiser gets people excited to participate. Try these fun ideas:
- School Competitions: Offer prizes for the top sellers.
- Themed Selling Days: Encourage supporters to wear costumes while selling.
- Partnerships: Work with local businesses to display order forms or sell in-store.
“Fundraising works best when people feel connected,” Kamila explains. “Get your community involved, and sales will come naturally.”
Send Personalized Emails & Texts
Don’t just rely on social media—direct outreach is key. Send emails and text messages to remind people to order their fundraiser greeting cards. Personal messages work best:
- Mention why you’re fundraising
- Include a link to buy cards
- Say thank you for their support
A friendly follow-up can make all the difference!
Make Ordering Simple
Complicated ordering turns buyers away. Offer:
- Easy online checkout for fundraising greeting card bulk orders
- Simple forms for in-person sales
- A quick pickup or delivery plan
People should feel confident buying from your greeting card fundraiser program without hassle.
Use Flyers & Posters for Extra Visibility
Not everyone is online, so printed materials still matter! Place flyers in schools, libraries, coffee shops, and workplaces. Be sure they include:
- A photo of the cards
- Pricing and how to order
- A QR code for easy online orders
Offer Special Deals & Incentives
Increase sales with limited-time offers like:
- Buy more, save more: Discounts on multiple purchases
- Exclusive designs: Special-edition greeting cards for fundraisers
- Gift sets: Bundle greeting cards with small gifts for the holidays
“People love a great deal,” Kamila says. “Small incentives can push them to buy more.”
Get Started Today!
Now that you know how to market your fundraiser, it’s time to put your plan into action. Whether you’re looking for school greeting card fundraiser ideas or need a nonprofit greeting card fundraising kit, Amazing Box of Cards has everything you need.
Ready to raise money and make a difference? Start your greeting card fundraiser today!
